X Factor boss Simon Cowell is hoping to make 'the next Frozen' in a bid to shift records.
The music mogul reckons that feature films could help boost his label's profits following the success of the Disney hit, first released in 2013.
"Films are a great vehicle for breaking records," Simon said this weekend "Using Frozen as an example – the movie pushed the music and the music enhanced the movie.
"I think that's how we're going to work."
He explained: "These musical animations are doing great box office. From a record label standpoint, we're always looking for different ways to sell music and do it in a cool way.
"This is something we dreamed of doing. But the music has to be current."
According to the Daily Mirror newspaper, Simon is working on no fewer than ten projects which planned releases into 2016.
The first is will feature retro character Betty Boop in a collaboration with Lego Movie and Happy Feet producers Animal Logic
Simon said: "Betty is an icon, and one of the biggest stars in the world – I'm thrilled to be working with her.
"I've worked with some serious divas but I think she could be the biggest of them all!"
But all the work on movies doesn't mean that shows like The X Factor will be ignored.
"Simon isn't taking his foot off the accelerator as far as television goes – far from it," a friend told the tabloid.
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